Sara Kowal and her team focus on applying emerging technologies and consumer trends to the world of marketing and promotions. Prior to joining ePrize in 2005, Sara worked for the Customer Relationship Management and Cadillac Divisions of General Motors. In addition to marketing experience, Sara has a background in management consulting and financial services. She earned an MBA from the Kelley School of Management at Indiana University and a Bachelor of Science in Business Administration from Bowling Green State University.
Activate & Motivate:
When, Where and How
What motivates your audience to actively respond to your message? Are you communicating at the right place and the right time? Today, people are in the driver’s seat to engage with brands and organizations through channels in which they are most comfortable. Through loyalty and promotion strategies, tactics and real brand examples, learn how to combine the power of key outlets like Facebook, SMS messaging, smartphone apps and microsites to maximize impact while appealing to consumer’s evolving preferences.
As an attendee during this presentation, you will learn:
- Proven loyalty and promotion strategies to engage your audience
- Brand examples in the marketplace
- How to combine the power of key outlets like Facebook, SMS messaging, smartphone apps and microsites to maximize impact while appealing to consumer’s evolving preferences
This topic will be presented by Matt Kates, VP of Strategic Services and Sara Kowal,VP of Innovation at ePrize.
