Ryan Warren is the Sr. Director of Studio Orange at ExactTarget, a global leader in 1-to-1 messaging solutions. His specialized team of innovators, problem solvers and storytellers has established itself as a global “Center of Excellence” and incubator for some of the world’s most sophisticated interactive messaging solutions. Studio Orange is consistently credited with creating a high profile for clients, generating major traffic and driving billions of dollars in annual revenue.
Ryan’s client work spans across organizations such as Microsoft, Expedia.com, Bank of America, Fidelity, Citigroup, Best Buy, Abercrombie & Fitch, Nike, Groupon and more. He holds a degree in Marketing from Indiana University.
The Four Pillars of Digital Marketing
Interactions, Operations, Technology, and Strategy. These are the Four Pillars of a well-rounded digital marketing plan. When used as a foundation, marketers can make ideas actionable. Action, in turn, drives the development of key success factors, such as brand awareness, market share and revenue. This session will cover the tools and techniques utilized within the industry to create interactive marketing plans for some of the world’s most sophisticated brands.
As an attendee during this presentation, you will learn:
- How to create your digital marketing plan with the end in mind
- Impact of integration, personalization, and cross channel communication on your programs
- How other brands have successfully integrated these tactics in their programs
