Roque Versace, our Vice President of Sales, brings to his work strong SaaS and Internet experience and the ability to evangelize new technologies. He spent six years at salesforce.com, most recently managing a $20M territory as VP of Corporate Sales. Working in professional services and sales at BroadVision, Roque provided Internet strategy assistance to Hallmark, Wal-Mart, Xerox and other clients. As VP of Product Marketing & Product Management he led the company’s $45M Commerce Applications team.
As VP of Sales at EchoSign, a SaaS provider of electronic signature solutions, Roque tripled the subscriber base in one year. As a Senior Consultant at Accenture, he managed successful projects for Alex. Brown and Freddie Mac. Roque served as a US Army officer and is a Gulf War Veteran. He holds an MBA from the University of Maryland, and a BA in Computer Science from Gettysburg College.
The New Digital World Order
The Web as we know it is rapidly disappearing- morphing itself into an omnipresent network of diverse devices and platforms. The rapid pace at which consumers have changed their digital habits means that corporations can no longer afford to wait in adjusting their own digital channels accordingly. This session covers how digital designers must adapt to a new world order in which traditional websites are no longer king and how to develop a more diverse, more distributed digital presence.
As an attendee during this presentation, you will learn:
- How ubiquitous connectivity is driving an entirely new set of consumer behaviors and expectations in digital interaction
- Why more than simply repurposing pre-existing websites for these new channels is not enough
- How to leverage existing ecosystems of developers and partners to achieve success
