Matt Kates is responsible for leading all areas of loyalty concept development, client metrics, research, analysis and program development. Matt has lead the Strategic Services team at ePrize since 2005. Previously served with Kellogg Co., Quaker, Starcom Media and with PricewaterhouseCoopers where he managed and consulted on branding and business strategy. Kates earned his bachelor of science in economics from Northwestern University and his MBA from Indiana University’s Kelley School of Business.
Activate & Motivate:
When, Where and How
What motivates your audience to actively respond to your message? Are you communicating at the right place and the right time? Today, people are in the driver’s seat to engage with brands and organizations through channels in which they are most comfortable. Through loyalty and promotion strategies, tactics and real brand examples, learn how to combine the power of key outlets like Facebook, SMS messaging, smartphone apps and microsites to maximize impact while appealing to consumer’s evolving preferences.
As an attendee during this presentation, you will learn:
- Proven loyalty and promotion strategies to engage your audience
- Brand examples in the marketplace
- How to combine the power of key outlets like Facebook, SMS messaging, smartphone apps and microsites to maximize impact while appealing to consumer’s evolving preferences
This topic will be presented by Matt Kates, VP of Strategic Services and Sara Kowal,VP of Innovation at ePrize.
