Marc is the founder and Chief Revenue Office of BrightTag, a Data Rights Management Platform built to help website owners simplify and control the process of sharing data with third parties.
Marc began his career running several of his own businesses in the fields of finance, real estate and manufacturing. In the beginning of 1998 Marc joined Seattle based Avenue A / Razorfish, a technology enabled interactive media agency. In 2001, Marc became a founding executive of aQuantive’s (MSFT) Atlas Digital Marketing Technologies Division. After aQuantive, Marc joined Right Media (YHOO) where he was Senior Vice President of Corporate Development. In his role, Marc was responsible for promoting and positioning Right Media’s cutting edge Auction-Based Media Exchange along with its Yield Management platform to premier publishers, advertisers, agencies and strategic partners.
The Internet Privacy Debate
Web based businesses, especially those that rely on Internet advertising revenue, must be vigilant about what impending legislation will mean for their bottom lines. Internet privacy is complex and there are no clear cut answers. Additionally, most consumers do not fully understand the impact of tracking and targeting on their own Internet experience. Join a panel of marketing experts as they discuss the Internet privacy issues businesses face today.
As an attendee during this presentation, you will learn:
- Gain greater perspective on potential legislation in the US and EU
- Learn about the new browser privacy wars
- Discover what Internet advertising and marketing groups are doing to self-regulate
This panel will be moderated by Dean Harris, Chief Marketing Officer, Bluecava and includes Marc Kiven, Founder, BrightTag, Kirby Winfield, President, AdXpose and Bryan Stapp, Chief Marketer, Loud Amplifier.
