Kirby Winfield is the President and Chief Executive Officer of AdXpose, the first and only transparent, page-level campaign verification and optimization technology in the online display advertising market. he joined AdXpose in August, 2008, and is responsible for the company’s strategic direction and overall management.
Before AdXpose, Kirby operated Ascend Solutions, which provided strategic guidance for portfolio companies of Clearstone Venture Partners, Monster Venture Partners, and Wescom Capital. Prior to Ascend Solutions, he was the General Manager and Vice President of the consumer Web site division of Marchex, Inc. (MCHX), overseeing more than 200,000 owned and operated Web sites. During his tenure, Marchex grew to 31 million unique monthly visitors and conducted a successful NASDAQ IPO. Kirby sits on the Board of Directors of SharperAgent, LLC, a leading provider of CRM and marketing services to real estate agents, speaks frequently at industry events, and invests in and advises a number of online media startups.
The Internet Privacy Debate
Web based businesses, especially those that rely on Internet advertising revenue, must be vigilant about what impending legislation will mean for their bottom lines. Internet privacy is complex and there are no clear cut answers. Additionally, most consumers do not fully understand the impact of tracking and targeting on their own Internet experience. Join a panel of marketing experts as they discuss the Internet privacy issues businesses face today.
As an attendee during this presentation, you will learn:
- Gain greater perspective on potential legislation in the US and EU
- Learn about the new browser privacy wars
- Discover what Internet advertising and marketing groups are doing to self-regulate
This panel will be moderated by Dean Harris, Chief Marketing Officer, Bluecava and includes Marc Kiven, Founder, BrightTag, Kirby Winfield, President, AdXpose and Bryan Stapp, Chief Marketer, Loud Amplifier.
