Since joining the 100 year-old Hallmark Company in 2008, Josh has made a major impact in the organization through his skills in social media and market research. As Foresight Curator, Josh is responsible for helping Hallmark look forward to the future and adjust for mega trends that might impact the business. In addition to his role as Foresight Curator, Josh leads the Social Media Research (SMR) team, which serves as a pioneering team within Hallmark and providing innovative research and customer insight solutions via the social web.
Hallmark is highly-regarded in the world of market research as being innovators, having created some of the first online research communities. Josh works to continue advancing that legacy and Hallmark’s image, as he leads the Foresight and SMR teams.
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Turning Foresight Into Action
Learn how Hallmark is combining market research and social media to turn foresight into action. This discussion will explore their approach to advanced social analytics — moving from trends to transactions. Ben Smithee, Co-Founder at Spych and Josh Gunkel, Foresight Curator at Hallmark, will discuss business analytics and the various disciplines that Hallmark and their partners have executed to manage their present and prepare for the future.
As an attendee during this presentation, you will learn:
- Best practices for incorporating social media into market research and trend analysis
- How large corporations are preparing for the digital future
- How proper market research leads to transactions
