John T. Meyer co-founded 9 Clouds with his brother Scott and is the idea guy of the operation. John started his first business in his college dorm room at the age of 22 and now is on business number four with the recent launch of Snapp, an iPhone and iPad development company. This fall, John was named to Businessweek’s Top 25 Entrepreneurs Under 25. Aside from running 9 Clouds, John blogs about the Minnesota Twins and is attempting to video blog every day of the 2011 calendar at ThatWasToday.com .

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Marketing Across the Digital Divide

Many businesses’ online marketing efforts focus on the digitally literate and early adopters. However, there remains a larger percentage of the consuming public that struggles to keep up with advances — still learning to use basic technologies like text messaging or lacking consistent access to the Internet altogether. The central question for marketers seeking to tap the potential of this segment becomes one of how to best connect across the digital divide. Learning how to effectively communicate with both audiences is essential for successful marketing and business development experience.

With regional insights and case studies from diverse audiences such as local South Dakotan hamburger shops all the way to the European Union, this session will show technologies and marketing techniques that work for late adopters.

As an attendee during this presentation, you will learn:

1. Marketing strategies for rural areas and audiences that are uncomfortable with technology
2. Insight into how technology is used by different demographics and geographic areas
3. Methods on imparting the importance of digital literacy to businesses who fear technology

This topic will be presented by John Meyer and Scott Meyer, Co-Founders of 9 Clouds.