Joey Fitts is a recognized authority on leveraging information for competitive advantage. He is a best-selling author and international speaker on the topics of strategy execution, business and competitive intelligence, analytics and performance management. Fitts has guest lectured at Harvard, Stanford and MIT, served on the Boards of several organizations and previously led Microsoft’s global Information Worker strategy for the $18B Microsoft Business Division.
Outside In: Democratizing Competitive Insight
Joey Fitts will share new insights on how organizations can leverage information from outside the company to drive internal performance. He will explain the relationship between business, market and competitive intelligence, and provide examples of how to utilize this intelligence via real world examples and existing technologies. The presentation will be in plain English, practical and straight forward; however, for those who prefer jargon, concepts that will be covered include semantic web, big data, deep web, entity extraction, social media monitoring, analytics, competitive intelligence, curated search, collaboration and knowledge management.
As an attendee during this presentation, you will learn:
- How to integrate market, organizational, customer, competitive & business intelligence
- How to access the external information that drives internal success
- How each department in an organization can gather and benefit from external intelligence for increased competitiveness
