Dean Harris is the CMO for BlueCava, an Irvine California based company that is leading the way in the device Identification and device reputation spaces. Dean Harris has a record of brand building for tech focused companies with successes as the CMO of Vonage, the CMO of Kayak, the CMO at kgb and the SVP-Marketing at HotJobs. At Vonage, he was named a BrandWeek Marketer of the Year and won an EFFIE award for advertising effectiveness. Dean has spoken at many universities (Columbia Business School, the Sloan School at MIT, the Kellogg School at Northwestern) as well before numerous industry and trade groups (Cannes Lions, AdTech, the IAB, the Conference Board, the CMO Council, the CMO Club, the Harvard Business School Club of New York and SWSX). Dean was educated at Columbia Business School (MBA in Marketing and International Business), the Columbia School of International Affairs (MIA In South Asian Studies) and Carleton College (BA in Sociology and Anthropology).
The Internet Privacy Debate
Web based businesses, especially those that rely on Internet advertising revenue, must be vigilant about what impending legislation will mean for their bottom lines. Internet privacy is complex and there are no clear cut answers. Additionally, most consumers do not fully understand the impact of tracking and targeting on their own Internet experience. Join a panel of marketing experts as they discuss the Internet privacy issues businesses face today.
As an attendee during this presentation, you will learn:
- Gain greater perspective on potential legislation in the US and EU
- Learn about the new browser privacy wars
- Discover what Internet advertising and marketing groups are doing to self-regulate
This panel will be moderated by Dean Harris, Chief Marketing Officer, Bluecava and includes Marc Kiven, Founder, BrightTag, Kirby Winfield, President, AdXpose and Bryan Stapp, Chief Marketer, Loud Amplifier.
