With over 20 years experience in the media, automotive, consumer packaged goods, retail and technology sectors, David Leider is a foremost authority on the digital media industry. As CEO and board member of Gas Station TV, David heads all business operations, having successfully launched GSTV as the most successful digital television network at the pump. Prior to his work with GSTV, David held senior management positions at Yahoo! and three of the top advertising, marketing, and interactive companies in the world: JWT, Doner, and Organic. David has represented his companies at numerous events; has keynoted major industry conferences; and has been featured on Fox News, CNN and other major media outlets.
The Evolution of Digital Media
David Leider will use his personal experience in all aspects of advertising to dissect the evolution of digital media. He will follow today’s consumers through their daily video content consumption — when and how they want it. Leider will discuss different platforms, when to use which, how to craft your message and react to what is being said about your brand. Finally, Leider will discuss the importance of measurement and of identifying your target customer.
As an attendee during this presentation, you will learn:
- How to select and craft your message for the right platform
- How to manage the “personal cloud” and react, embrace and adjust your customer’s conversation when necessary
- How to set clear success metrics via in-depth measurement strategies
