Bobby’s career spans across 8 years of creative and technical development for Apple, Google, Nike, DreamWorks and other Fortune 100 companies. He is the founder of FLUD, a platform and ecosystem for mobile news used by hundreds of thousands of people worldwide. At the heart of his company lays its core vision which is to convert users into influencers. Bobby’s passion for people and disruptive products stems from his entrepreneurial personality; his goal for 2011 is to get as many talented people as possible to take risks and start something meaningful.
Hyper Relevant Communities are the New Pink
“Hyper-Relevance” is not hyperbole; it is a reality that virtual communities will build content, trust, and reputation on. In the noisy age of twitter, your users will want to be a part of a niche, centralized community aligned solely to their interests.
If your business’s modus operandi is to be “Relevant” you will lose the user-acquisition arms race to the next guy. Embrace unifying, centralized and hyper-relevant experiences and your users will love you for it.
As an attendee during this presentation, you will learn:
- What the four pillars of hyper relevance are
- Three communities that are already hyper-relevant and how they did it
- A first-hand look at how we are building FLUD on hyper-relevance
