Session 1: Presentations
Friday, April 16th
10:00 AM - 10:05 AM
Welcome Address
- Jordan Wolfe & Adrian Pittman
10:20 AM - 10:40 AM
The Key to Making Online Integrations Work in Any Business
-
Tim Schaden, Fluency Media
11:00 AM - 11:20 AM
Blog & Twitter Intermission
11:40 AM - 12:00 PM
Growing Community, One Blog at a Time
-
Blagica Bottigliero, Edelman Digital
1:30 PM - 1:50 PM
The Mobile Rundown
-
Henry Balanon, Bickdot
and
Damian Rintelmann, Hart Associates
2:10 PM - 2:30 PM
The Middle of the Content Pyramid: Monetizing Original Web Video
-
Evan Gotlib, blip.tv
2:50 PM - 3:10 PM
The Digital Renaissance: Why This is Just the Beginning and What it Means for Marketers
-
Shiv Singh, Razorfish
3:30 PM - 4:30 PM
Panel Discussion moderated by David Murray, Social Media Club Detroit
6:00 PM - 6:30 PM
Session 2 Welcome Presentation and Video Showcase
6:45 PM - 9:00 PM
Attendee Networking and New Business Showcase
Session 3: Workshops
Saturday, April 17th
10:00 AM - 11:00 AM
Customer Insights and Analysis that Drive Digital & Social Strategies
-
Ken Burbary, Ernst & Young
12:00 PM - 1:30 PM
Lunch
2:30 PM - 3:30 PM
Putting it All Together: Innovating for Your Brand (and Consumers)
-
David Miller
and
Christopher Wilshire, Egg Stragety
9:00 AM
10:00 AM
11:00 AM
12:00 PM
1:00 PM
2:00 PM
3:00 PM
4:00 PM
5:00 PM
6:00 PM
7:00 PM
8:00 PM
9:00 PM
9:00 AM
10:00 AM
11:00 AM
12:00 PM
1:00 PM
2:00 PM
3:00 PM
9:00 AM -10:00 AM
Networking Breakfast and Sign-In
10:05 AM - 10:20 AM
Opening Presenter
-
Joe Jaffe, Powered
10:40 AM - 11:00 AM
Going Digital at Ford
-
Scott Monty, Ford
11:20 AM - 11:40 PM
Public Relations: It's No Longer About Just The Media, It's About People
-
Beth Harte, Serengeti
12:00 PM - 1:30 PM
Lunch
1:50 PM - 2:10 PM
Diluting Haterade: The Social Web in Crisis Management and Reputation Repair
-
Chris Barger, GM
2:30 PM - 2:50 PM
The Permeable Brand: On Listening, Curation and the Knowledge of Self
-
Sam Valenti IV, Ghostly
3:10 PM - 3:30 PM
Blog and Twitter Intermission
Session 2: Networking
Friday, April 16th
4:30 PM - 6:00 PM
The FutureMidwest Street Experience, Off-site, Dinner for Session 1 Attendees & Sign-in
6:30 PM - 6:45 PM
Evening Keynote
-
Jay Adelson, Entrepreneur and Former CEO and chairman of Digg
9:00 AM -10:00 AM
Networking Breakfast and Sign-In
11:00 AM - 12:00 PM
Brand Up And Be Counted
-
Scott Hauman, Daggerfin
1:30 PM - 2:30 PM
The Evolution of Why and Why it Matters
-
Ben Smithee, Spych Market Analytics
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